Once you’ve decided to stop working for someone else, the first thing to decide is whether you should join a franchise business or start completely from scratch with your own idea. Not to worry, we’ve provided a list of the benefits for franchise ownership. Here some of the top advantages of owning a franchise.
Skipping the Start-Up Stage
Starting a business from scratch means, for instance, having to:
- Devise your own differentiated business model
- Come up with a name, trademark and trade dress
- Develop a brand mission or values
- Conduct consumer market research
- Perform a competitive analysis of the industry
Building from the ground up can be an exhausting and daunting process – especially for new business owners.
By joining a franchise, all those steps are already done for you. A franchisor has developed a business model, products, and/or services and has proven the concept in multiple locations and different markets. All you have to do is apply it to your market.
At Pigtails & Crewcuts, we work with you side by side and take care of market research, location hunting in your price range, providing layout and design for your space and so much more. We want your journey as a franchisee to start strong and keep you excited about the next step you’ve taken in your career.
Training for Success
Joining a franchise also includes training for you and your new employees. One of the core benefits of franchising is that it’s an easily replicable business model based on proven protocols and procedures – which ensures everyone gets trained correctly the first time around.
With a start-up business and having to juggle running the business and training new employees, you risk learning as you go, making avoidable mistakes, and providing improper training. In the end, you potentially add more stress in having to fix incorrect procedures and damage relationships with your customers.
We help provide you with the right training during your pre-opening phase, so things can go as smoothly as possible. Operating a children’s hair salon means lots of time with children, so we make sure you look for the right traits in potential employees that will help keep your business buzzing.
Brand Recognition and Marketing Support
Another advantage of a franchise business is that it frequently provides consumers with a recognizable name they already know and trust – even if they’re on vacation or a business trip in a place they don’t know well. As a business owner, you have the opportunity to capitalize on that brand affinity.
Not only do franchise brands provide a name people rely on, but they also provide marketing and advertising support to their franchisees, which is helpful for those who aren’t well-versed in that particular area of business or technology.
A franchisor isn’t going to do everything for you. Any franchisee will have to put in the work to gain brand recognition in their particular market, but you’ll be able to benefit from national ad campaigns, and the corporate team can teach you how to craft your own ads and marketing strategies for your individual location.
Pigtails & Crewcuts works with you to market your salon to the community and earn brand awareness through a variety of marketing channels. We are here to advise and answer any questions you may have for us.
Easier Access to Financing Options
Seeking aid in financing your business is common for both franchisees and start-up business owners. Securing a loan is never quick and easy, especially with SBA loans having the strictest requirements for eligibility.
However, since the SBA allots some of their loans for franchisees specifically, you may have an easier time qualifying than if you were starting your business from scratch and were seeking funding.
What Sets Pigtails & Crewcuts Apart?
We understand that owning a franchise is a big investment, so we work hard to make sure real estate and construction costs are as affordable as possible. We search for second-generation real estate, which can be easier on the wallet compared to starting from the ground up.
At the end of the day, joining a franchise is like joining a family. Pigtails & Crewcuts franchisees are a close-knit community and are always there to provide strategic tips and an understanding ear to one another, whether they’re a new addition or have been with us for a while.
Looking to join a franchise that supports you every step of the way while opening a business? Download our free franchise information packet to get started!
