Beyond brand-wide marketing collateral, there are numerous strategies and tactics you can deploy as a franchisee to build brand awareness, connect with your clients, and drive more awareness and foot traffic at the local level. We’ve broken our tips into different categories to help you put together a marketing strategy specific to your business. […]
Franchise Business Management
6 Tips for Managing Business Growth
Managing growth is one of the trickiest parts of a leading a business. Expansion can be the best thing that can happen, or it can be the absolute worst if you’re not prepared. The key to successful growth is constant vigilance and commitment to quality and consistency. It’s important to have a plan in place […]
How to Create a Competitive Environment and Drive Business within Your Franchise
When people hear the word “competition” in business, they often think of those they’re working against—the competing restaurant, the competing ice cream shop, the competing salon. As someone who has worked as an executive in the franchise business for more than 30 years, when I hear the word “competition,” I think of the folks who […]
Franchise Expert Wade Brannon Highlights 7 Tips for Business Owners when Responding to Negative Online Reviews
Harvard Business School released a report in September called “Fake It Till You Make It: Reputation, Competition and Yelp Review Fraud,” stating that nearly 16 percent of restaurant reviews on Yelp are fraudulent. That news serves as a reminder that small business owners need to be more vigilant than ever about their online reputation. As […]
