From both a franchising and consumer standpoint, families benefit from the Pigtails & Crewcuts philosophy of placing the needs of children front-and-center in the hair salon setting. Not only have we carved a niche in the $64 billion hair care industry by specializing in children’s haircuts, the kid-friendly focus driving demand for our concept extends into our business model as well.
Whether bringing in their children for a haircut or investing in a kid’s hair salon franchise, parents understand we live by a promise of putting families first in every facet of our business. This represents one of the overarching values that motivates many Pigtails & Crewcuts customers to become franchisees.
Here are more reasons why Pigtails & Crewcuts customers decide to become franchisees with our family-friendly business:
1. They See a Community Need for It
For children, getting a haircut can be a frightening experience – particularly in a less-than-inviting salon environment. An impatient stylist or judgmental atmosphere can quickly turn a routine haircut into a nightmare for crying children and concerned parents alike.
Yet, while there is a great deal of demand for salons specializing in children’s haircuts, many parents struggle to find these niche businesses close to home. For instance, Andrew McGehee used to drive two hours roundtrip just to take his children to the nearest family-friendly salon – a Pigtails & Crewcuts many miles away.
Like other Pigtails & Crewcuts franchisees, Andrew saw a strong need in his local community for the concept. He is now a Pigtails & Crewcuts franchise owner and Area Representative. His community, along with many others, have benefitted from more nearby family-friendly, specialized salons, while unparalleled demand has made the investment an equally sound business decision for Andrew.
2. They Love the Concept
Pigtails & Crewcuts President and CEO Wade Brannon first experienced the uniquely kid-friendly concept when he brought his children to the first salon for a haircut. The entire family immediately fell in love with the brand – from the vibrant atmosphere to the memorable experience.
Everything about the salon setting, from the chairs to the toys to the one-on-one attention received is focused on making the experience fun, relaxing, and entertaining for kids. Parents are also consequently put at ease and able to enjoy the experience alongside their child, while expert stylists take care of everything.
Just as Wade’s positive experience motivated him to fully invest in the brand, many customers are so fond of the concept and experience they do the same and become Pigtails & Crewcuts franchisees. This level of brand affinity and loyalty can’t be manufactured or forced. Rather, it comes from authentically memorable experiences and positive associations, like those organically created at Pigtails & Crewcuts.
3. They Appreciate the Family-Friendly Business Model
Pigtails & Crewcuts is a win-win both for parents bringing their children in for a haircut, as well as for those looking for a flexible and family-oriented business.
With so many of our franchisees and corporate team members being parents, we understand how important work-life balance is for them. Whether franchisees want to work as an owner-operator or more hands-off multi-unit owner, the Pigtails & Crewcuts franchise opportunity allows them to spend more time with their families.
Regular business hours mean franchisees can easily make it home in time for dinner or after-school activities. And, with the autonomy and flexibility of being their own boss, franchisees can leave the salon early or work from home when necessary.
Similarly, by supervising a professional team of qualified stylists, franchisees are able to maintain a flexible schedule that fosters a healthy identity and balance between family and career. Multi-unit salon owners don’t need to be onsite every day, making it easier to organize a workable schedule that promotes a strong work-life balance.