It is no secret that there are challenges in today’s labor market. Many industries are experiencing difficulties finding quality employees and keeping them invested in their roles and happy in the workplace. At Pigtails & Crewcuts, we recognize this challenge and have taken multiple steps as a franchise system to support our franchisees and their staff during this time. There are many aspects that go into finding and keeping good people in your business: training, communication, compensation, perks, etc. However, the most appealing characteristics are often that a workplace provides a positive, fun, and respectful atmosphere. Employees are more likely to stay in an environment where they feel valued, supported, and part of a team.
For Pigtails & Crewcuts, creating a positive company culture within our salons is at the top of our retention strategy. It is essential to provide opportunities for success from the beginning of the onboarding process and be sure they understand the business’s culture. We support our franchisees on employment best practices, and they know that our core values drive us as a company. We want to build positive relationships, especially with our staff. We are fun, enthusiastic, and compassionate people who work with integrity and respect. This should be apparent from the first meeting with a potential new employee. Michelle Holliman, VP of Franchise Development, states that “People want to work for leaders and people who care about them.” At Pigtails & Crewcuts salons, our stylists know they will be supported every day when they come to work.
Regarding retention, it is important to understand that the workforce is constantly changing, as is the workplace. However, a workplace is a direct reflection of its leadership. At our national franchise conference this year, we heard from Atlanta-area speaker, Edward Miller, who shared his insights on successful ways to manage people. A valuable takeaway from his message is that effective leadership directly affects the outcome of keeping great employees. He quoted Phillip Clampitt from Wisconsin University, who once stated, “leaders who get the best results combine an ability to set inspiring goals and a willingness to admit they don’t know exactly how to accomplish those goals.” As leaders and business owners, we must set clear expectations and boundaries with our staff, communicate attainable goals, and also allow our staff to be creative individuals who bring unique perspectives and ideas to their roles. This will lead to an overwhelming feeling of belonging to a team, and instills pride when those goals are met. When employees understand precisely what is expected, are led by example, and experience clear and respectful communication, they are more likely to stay in their positions long-term.
For Pigtails & Crewcuts, most of our employees are skilled stylists who are licensed in their craft. None of our current franchisees are licensed cosmetologists, making for a unique workplace. Because of this dynamic, there is an element of respect that keeps our stylists engaged with the franchisees and providing quality services to their customers. Business owners need to provide feedback on performance and show gratitude to their employees for a job well done. We recognize how effective feedback can be for retention. It shows our staff that they are valued are a crucial part of not just their local salon, but our franchise system as a whole.
Are you interested in learning more about leadership opportunities through franchising with Pigtails & Crewcuts? Contact us today to learn more about opportunities in your market.