I took my oldest son to get his first haircut at a Pigtails & Crewcuts and it was a wonderful experience. At that time, I had a random conversation with that owner about why she did it and she told me all about Pigtails & Crewcuts and about the franchise as an organization and how much she loved it, and the kind of lifestyle that it afforded her as far as scheduling with her young children. I kind of put it in my back pocket and didn’t think about it for a while.
A few years later I had moved to a big and rapidly growing suburb full of children and was looking at returning to the workforce after having been at home with my children when they were younger. It seemed like a hole in the market. My background is working with children and families and I wanted to do something that spoke to that and was family friendly because I have young children. I did some research online with other salons but never met with anyone. I made a phone call and talked to Michelle and it all came together. I came to Atlanta to explore the idea and went home thinking “We’re going to do it.”
I wanted to invest in the brand because it seemed I am my customer. I fit very well with the idea of living in the suburbs of the big city and having young children and looking for a safe place to go where I could take them, be welcomed, and have things there that were age appropriate. I also have a background in special education and liked the idea of being able to take a small thing like a haircut, which is so stressful for parents of children with disabilities, and be able to offer a space where we could help that population.
My favorite thing about the Pigtails & Crewcuts brand is that it’s fun. It’s nice to be surrounded by ideas which come through in branding that are fun, that are colorful, and that at the end of the day what we’re doing is fun and makes people happier rather than really heavy stuff.