This year’s franchise conference for Pigtails & Crewcuts was a smashing success! We hosted again at the Omni at the Battery – Atlanta, and this was our best meeting yet. Our 2.5-day conference allows for our franchisees and their managers, to learn from us and each other, network, gain perspective, and more. However, we have not been able to get together for the last three years, so this meeting was long overdue.
This year, we had three speakers. Our keynote speaker, Dennis Snow, the author of Lessons from the Mouse, talked to our franchisees about the importance of customer service and culture. He shared valuable insight on how we can implement his lessons from his previous career as an executive for Disney World to impact our communities better. Next, we heard from Edward Miller, an Atlanta-area speaker whose “Three Paradoxes, Two Fallacies, and One Overlooked Solution” message communicated how to lead our employees effectively. We were also joined virtually by Emily George, the Senior Client Consultant for the Franchise Business Review. Emily shared the results from our franchisee survey that went out earlier this year and helped us to see areas where we excel, and the areas where we can make improvements. Theresa Vona discussed Recruitment, and Amanda Sutt from Rock Paper Scissors gave us an update on our National Marketing. We also heard from CEO, Wade Brannon, who gave our franchisees the State of the Company and discussed this year’s theme of Turning Setbacks into Comebacks.
One thing we added to the lineup this year was a speed networking session for both franchisees and managers. This was a way for everyone to meet each other face-to-face, share wins and challenges, problem-solve, and get to know one another. We have added so many wonderful people to our system in the last three years, so it was great to provide everyone with the opportunity to chat one-on-one. Our franchise home team also hosted breakout sessions: text message marketing, YouTube, navigating customers, Google Profile, bookkeeping software, and our NPS platform, Listen360.
Our Awards Dinner this year was a blast! We had DJ Tango back with us to provide music and dancing all night as we finally celebrated being back together. Congratulations to all of our award winners!
Last but certainly not least, we held a vote to finally name our BOY mascot… he is officially Charlie Crewcuts!
Overall, we are pleased with the outcome of this year’s conference, and we sincerely thank each and every one of you for taking the time to join us. These meetings are so important and truly are what makes our brand so special. See you again soon!
