A whopping 93 percent of purchasing decisions are made based on visual appearance. For a service-based business such as a children’s hair salon, that means a fresh, engaging, and recognizable interior design is essential to long-term success.
A retail location’s layout, furnishings, and color scheme all need to play off one another perfectly to achieve the right tone for your brand and customers.
Studies show that potential customers make a subconscious judgment of a store within 90 seconds of their first visit, and 52 percent of shoppers won’t return to a business if they don’t enjoy its visual aesthetic.
We understand that at Pigtails & Crewcuts. That’s why we’ve thought through every detail of our salons’ interior design, perfectly positioning our franchisees to create a memorable experience for their customers.
Designing with Kids in Mind
When you run a child-centric service such as Pigtails & Crewcuts, it’s important to keep kids in mind with every aspect of the business. That begins with the interior design of your stores.
Before kids enter a Pigtails & Crewcuts with their parents, they will see our welcoming and whimsical salon sign, designed to give our customers a fresh and modern feeling of our salon from the start. Once they walk through our doors, one thing becomes clear: fun is our specialty.
Visual Branding – Our bold and bright color scheme tells kids and parents that Pigtails & Crewcuts is all about having an enjoyable and stress-free time. Not only does bold coloring make a space more memorable by adding extra stimuli, but it also increases a company’s brand recognition by up to 80 percent.
We chose bright green, blue, and red colors to represent our brand and set us apart from the competition. No matter where a Pigtails & Crewcuts is located, customers will easily be able to locate and recognize us as the leading kid’s hair salon franchise.
Letting Imaginations Run Free – Our cozy interior design is kicked into another gear with our eye-popping, vehicle-shaped salon seats for children of all ages and sizes. These hair cutting stations are equipped with videos, toys, animal crackers, and lollipops to keep the often scary venture of a child’s first few haircuts as stress-free as possible.
Making Play Part of the Experience – Pigtails & Crewcuts salons are equipped with the latest and greatest in child’s entertainment, as well as a classic train table for kids to play with while waiting for their haircut. Once their haircut is over, they get to dig through our large treasure chest filled with surprises to reward them for getting through the experience.
At Pigtails & Crewcuts, our goal is to cultivate an environment where kids can be themselves. We want to help our franchisees to take the anxiety out of children’s haircuts for kids and parents alike, and nailing the psychology behind our interior design is the first way we do that.