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Franchising With Pigtails & Crewcuts

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Our Kid’s Haircut Franchise on Track to Double the Number of Locations

As of 2019, Pigtails & Crewcuts has expanded into 23 states with 62 locations. We currently have 61 new salons in development, which will almost double the amount of operating locations. This includes four new Georgia locations, one of which – Buford – will open later this year.

We’ve seen tremendous growth this year, and the future looks even brighter. Pigtails & Crewcuts fills a need to provide kids and parents alike a positive, necessary service, while ensuring our franchisees are successful.

Haircuts can be scary. Many children hate being dragged to a salon or barber shop by their frustrated parent and subjected to an experience they find tense and unpleasant. Cutting children’s hair isn’t easy, but getting a child’s hair cut should be.

Through a focus on making the child’s experience at our salon fun, positive, and pleasant, we’ve turned Pigtails & Crewcuts into a rapidly-rising kid’s haircut franchise ready for explosive growth.

Who is Pigtails & Crewcuts?

At Pigtails & Crewcuts, our goal is to instill lasting confidence in children during our stress-free haircuts – an experience that, anywhere else, can often be frightening.

We take the fright right out of the experience with our store décor and amenities. Between the movies, games, toys, and themed car chairs we provide children during their haircut, we strive to make every haircut as fun, exciting, and enjoyable as possible. With an experience that can so often go wrong for families, we know taking the stress and temper tantrums out of haircuts may just earn us a loyal customer for years to come. A happy child means a happy parent.

When Wade Brannon visited Pigtails & Crewcuts with his children, he fell in love with the idea. More importantly, his kids did, too. Despite being retired from the franchising industry, Wade couldn’t resist the opportunity to grow the potential he saw during his Pigtails & Crewcuts experience and is now our President and CEO.

More than 10 years later, Wade has grown Pigtails & Crewcuts into a heavily-desired investment for aspiring franchisees.

Why It Works

At Pigtails & Crewcuts, we’ve established a recession-resilient business. Regardless of what shape the economy is in, parents will take their children to get haircuts. This keeps our business steady and out of the grasp of the constantly fluctuating market.

We also provide our franchisees a number of benefits to give them a leg up on competition. Franchisees need no prior industry experience to join the Pigtails & Crewcuts family. We provide ample training – both in the classroom and in the salon – to make sure our franchisees are primed and ready to run their own Pigtails & Crewcuts. We also require low overhead and start-up costs, giving franchisees a head-start toward generating a profit.

Our Pigtails & Crewcuts corporate team remains active in providing support to franchisees throughout their journey with us. We also provide all franchise owners with a peer-to-peer communication platform for additional support. This allows franchisees to connect with each other directly, which is helpful in running the day-to-day operations as a Pigtails & Crewcuts salon owner.

Now is the time to join our growing brand.

Are you interested in owning a rapidly-expanding children’s haircut franchise? Contact us today using the form below!

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Why Pigtails & Crewcuts was the Perfect Franchise for this Career-Driven New Mom

For years, Pigtails & Crewcuts franchise owner Jennifer Tribble and her husband lived a nomadic life as project managers for a large commercial construction company.

With every building they helped design and construct, from federal courthouses to football stadiums, they also built up their professional stature – and soon found themselves securing contracts for upwards of $250 million.

However, when Jennifer became pregnant with her first child, the Tribbles decided to anchor their roots in Florida and begin laying the foundation for family life.

Still, Jennifer never lost her passion for the professional world, and she set her sights on building an empire of her own.

With a well-developed eye for profit and potential, along with a love of children, the new mom soon found the perfect franchise brand to launch her first business – Pigtails & Crewcuts.

Why the Niche Kid’s Haircare Franchise Concept Was the Right Move

“One day, a good friend called me up and told me I had to check out this kids’ salon franchise named Pigtails & Crewcuts as a potential business opportunity,” Jennifer said. “My friend wasn’t sure exactly what I was looking for in a business, but she was telling me how every time she went by this salon in her town, there was at least a two-hour wait to get in. I learned more about the brand and business – and the rest is history.”

A few months later, in 2013, Jennifer signed on to become a multi-unit owner with Pigtails & Crewcuts, with plans to open three franchises in the Orlando area.

“The opportunity ticked all the boxes I wanted, and it was also a new, niche idea and concept that could really serve the community,” Jennifer said.

There was another kids’ salon concept or two in her market, but each one opened and closed within a matter of months. Jennifer’s Pigtails & Crewcuts franchises are the first kids’ salons in the area with staying power.

In fact, one of those salons is now the No. 3 Pigtails & Crewcuts franchise location in the country in terms of performance.

“Of course, I wanted a very in-demand, innovative concept with strong potential for growth and profitability,” Jennifer said. “But, I also wanted a kid-friendly concept, where I could work with children and have some flexibility to spend time with my own sons.”

A Kid-Friendly Concept that Cuts through the Negativity

Beyond her research indicating the strength of the business concept, the tipping point underscoring Jennifer’s decision to invest in the franchise was much less analytical.

It was predicated by an emotional, stressful and negative experience she had when she took her young children to a local barber shop, whose employees were less than accommodating.

“A lot of kids have a hard time getting their hair cut because it can be scary for them, and they don’t like sitting still,” Jennifer said. “It’s so much harder for children – and moms – when the stylist isn’t understanding, supportive or patient about it, or just simply doesn’t know how to work with kids.”

Stylist and client interacting at Pigtails & Crewcuts children's haircut franchise

Jennifer says the stress and negativity surrounding her personal experience reinvigorated her drive to open the kid-friendly haircut concept while reinforcing her belief that it would truly serve the community.

“Every week, we see moms in tears who have taken their children all over town, and had really terrible experiences at salons that don’t specialize in kids’ haircuts,” Jennifer said. “It’s so nice to be that safe haven for people, and to be able to create a positive experience for mothers and children who can’t go anywhere else, or who have been treated poorly at other places.”

Building a Business While Raising a Family

Jennifer has stayed busy with a child-centric personal and professional life, raising two kids while running two kids’ hair salons.

Pigtails & Crewcuts franchisee Jennifer Tribble with her children

But, with plans to open a third franchise this fall and eyeing possibilities to open even more in the future, Jennifer is also not yet done building her business with Pigtails & Crewcuts.

“I really believe that Pigtails & Crewcuts is one of the best franchise opportunities on the market, and its advantages from both a personal and professional standpoint are unsurpassed,” Jennifer said. “Not only is it scalable and profitable with uncapped demand and growth potential, it’s also a business that lets you get out and serve your community, while still spending a lot of time off and with your family. I am happy to keep growing until I can’t anymore.”

To learn more about the Pigtails & Crewcuts franchise opportunity, contact us today by filling out the form below!

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Pre Opening Expectation Dos and Don’ts

The days leading up to the grand opening of your new business are filled with much excitement. Sometimes it might feel a little hectic as you’re making sure all the final details are taken care of, but overall there’s a sense of satisfaction in knowing that the long wait is almost over. To ensure your opening goes as smoothly as possible, it helps to know what to expect as well as some dos and don’ts to help you and your team get started on the right foot.

Engage with the Business Community

As soon as you can, start engaging with the local business community through your local Chamber of Commerce and other similar associations. Michael Spinosa of Unleashed Technologies says these organizations have “tremendous power to help increase your exposure and even coordinate special events on your opening day that help get the buzz around town,” also noting that involvement in business associations is quite helpful for businesses catering to consumers.

Take Advantage of Social Media

To further your efforts in generating a buzz about your business and getting the word out, use social media as it will help expand your reach and build a loyal customer base later on. Be sure to use the social media platforms your target audience is most likely using and start posting even before your business opens. Share news about grand opening events, what customers can expect to experience in their interactions with your business, introduce your staff, and more.

Hire and Train Your Staff

Your staff will be one of your best advertisements for your business, so make it a priority to conduct a thorough hiring and training process. Your customers may interact with them more than you, so you want to make sure your staff knows your expectations, the processes and procedures to follow, how to handle difficult situations, and the basics like  great customer service. This is also a good time to invest in your staff by going through some team-building exercises to remind them that you’re all on the same team so you present a united front when your doors open.

Plan a Soft Opening

Be sure to plan a soft opening before the grand opening. By providing a sneak peek at what’s to come, you can help generate excitement for your grand opening as well as give your team a chance to get a feel for what the environment will be like when you’re officially open for business. After the soft opening, take some time to review what went well and what needs to be changed or improved prior to your grand opening to better your operations.

Focus on the Customer Experience

Remember that providing your customers with an exceptional experience the first time they walk through your business’s doors is crucial if you want them to keep coming back. Create a welcoming atmosphere and small touchpoints that show your appreciation. From coupons for a percentage off on their next visit to referrals and other client loyalty programs, there are a ton of ways you can go one step further than the competition to show your customers how much you value and appreciate their business.

Be Prepared for the Unexpected

As you get ready for your grand opening, expect the unexpected. You may have more people show up than you were expecting, or something may go awry and that’s okay. No matter what happens, have a backup plan in place and keep your patrons happy. If something goes wrong, don’t let it show. Keep things moving and plan a regroup with your team at the end of the day to celebrate the successes and discuss any issues that came up. Make a plan for addressing and resolving any issues, and look forward to starting the next day with a clean slate.

At Pigtails & Crewcuts, our salon owners receive support each step of the way from our franchise support team during the pre-opening process and beyond. From marketing plans to operational support, staff training and more, each owner will be assigned a dedicated Franchise Support Specialist to help ensure the salon has a smooth pre-opening process and a successful grand opening, plus ongoing support afterwards. Our owners never have to go it alone!

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Meet Hannah Swanson!

HannahWhen you call the Pigtails & Crewcuts franchise office, you will likely be greeted by the friendly voice of Hannah Swanson. Hannah has an extensive background working with children. She previously taught at an accredited Preschool in the Atlanta metro and has over fifteen years’ experience as an educator and care-giver combined. Hannah joined the Pigtails & Crewcuts team in 2015 as the Franchise Development Assistant. In this role, Hannah supports the VP of Franchise Development by fielding calls from prospective franchisees and sharing more information about our concept with them. She is the first point of contact for parties who are interested in learning more about the franchise opportunities Pigtails & Crewcuts has to offer. “My background in teaching has allowed me to use my experience to guide prospective franchisees through the learning process, and I enjoy assisting in their discovery of what Pigtails & Crewcuts can offer their families and their communities.”

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Theresa’s Journey

With more than 25 years of experience in the childcare and franchise industries, Theresa Underwood leads our Franchise Support team. Prior to joining Pigtails & Crewcuts in 2012, Theresa served as the Director of Franchise Support and Operations for a large childcare franchising company, providing support for operations, marketing, staffing, and customer service. Those skills have translated well in her position at Pigtails & Crewcuts, where her role includes supporting salon owners with operational, marketing, and retail support as well as training. In addition to overseeing the Franchise Support team, Theresa works closely with our marketing agency and many of our vendors.

“I love building relationships with our franchisees as I work with the Franchise Support Specialists to make sure everything is in order to ensure a smooth pre-opening process, a successful grand opening, and to provide ongoing support as franchisees grow their business. We are always so proud to see our franchisees succeed and enjoy celebrating their achievements with them.”

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The Pigtails & Crewcuts Difference: Shear Excellence

The Pigtails & Crewcuts Franchise Support team makes regular visits to salons each year to provide training and other operational support for our franchisees and their staff. This includes an annual quality assurance visit called Shear Excellence, in which salons are rated based on a specific set of criteria. Each Shear Excellence visit allows our Franchise Support team to work with every owner in their region, creating a personal relationship in order to promote the success of each salon and our Brand as a whole.

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Michelle’s Journey

Michelle HollimanMichelle Holliman is the Vice President of Franchise Development at Pigtails & Crewcuts. She has worked in the franchising industry for more than 20 years, spending time working for the parent companies of well-known brands such as Heavenly Ham, HoneyBaked Ham, Moe’s Southwest Grill, Planet Smoothie and P.J.’s Coffee before joining Pigtails & Crewcuts. Michelle served as Pigtails & Crewcuts’ Director of Franchise Development before her promotion to Vice President of Franchise Development in 2017. In this role, Michelle evaluates applicants to help them determine if becoming a franchisee with Pigtails & Crewcuts is the right investment choice.

“I enjoy working with franchise candidates as they begin to explore investing in the Pigtails & Crewcuts franchise and supporting them through the business development process. I am happy to answer any questions a potential franchisee may have as they learn about our franchise concept and am always excited to welcome the newest members of the Pigtails & Crewcuts family to our team.”

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Your Franchise Support Specialists

At Pigtails & Crewcuts, we have a dedicated team of Franchise Support Specialists who serve as a direct point of contact for our franchisees. Our FSS team offers ongoing support and training for the franchisees on all aspects of their business including financial documents, marketing plans, operational procedures, and more. Our Franchise Support Specialists also help research and test various software applications and platforms that may benefit the entire Pigtails & Crewcuts franchise. They also travel to help support franchisees with new salon openings and spend time in the field for salon visits to help franchisees nurture and grow their businesses. Our FSS team is here to help our franchisees succeed!

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The Pigtails & Crewcuts Difference: The Marketing Team Behind the Curtain

RPS LogoIn November 2016, Rock Paper Scissors was brought on as our Branding and Marketing Support team to help refresh the Pigtails & Crewcuts Brand and establish our franchise as the number one children’s hair salon in the industry. Rock Paper Scissors also took on all aspects of national advertising, including the creation of our annual marketing plan and franchise-wide promotions, such as the annual Back to School promotion.

Since its foundation in 1986, Rock Paper Scissors has created strong brands and marketing programs that sustain long-term results for its clients through the integration of the team’s experience, creativity, and technology. The firm has served clients in a wide range of industries, including franchise marketing in both the childcare and retail sectors.

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Wade’s Journey

When Wade Brannon’s children visited Pigtails & Crewcuts, they immediately fell in love. Brannon had retired from a successful career in the franchise industry a few years before so he could spend more time with his family but saw great potential for the concept to grow with the increasing demand for services that cater to families with young children. He also saw it as a great opportunity to create a business that would allow its franchisees the family time that seemed to be missing from many existing opportunities and knew there would be owners who desired the same thing. Brannon was ready to head back to work in the franchise industry, and as fate would have it, the original owner of Pigtails & Crewcuts was ready to sell the salon. Brannon purchased the franchising rights for Pigtails & Crewcuts in 2004.

Brannon’s first experience with franchising at Heavenly Ham positioned him well for this opportunity. Brannon and his business partners led the single retail store in Hilton Head, South Carolina to become a franchising giant with more than 230 locations across the nation. Their business acumen was noted by Entrepreneur Magazine, which ranked Heavenly Ham the No. 1 franchise in its category for 10 consecutive years before Heavenly Ham was sold to HoneyBaked Ham in the early 2000s.

With more than 30 years of franchise experience, Brannon knows what works: exceptional customer service, brand consistency, smart marketing, and franchise support. “Our goal is to be the number one children’s hair salon franchise in the country, and we seek owners who want to be a part of our success. We know that in order to reach that goal, we must provide our franchisees with the support they need to be successful. When our franchisees succeed, we all succeed,” Brannon says.